Poster Creation: Bride Super Seat (Herbert Matter Case Study)
A poster project created for a racing seat brand Bride Japan inspired by a Knoll advertisement by Herbert Matter.
Programs Used
Adobe Illustrator
Sketches
understanding Shapes
I began my process with a couple of sketches to get a feel for the shapes I was trying to produce, as well as some research of the chair designs. I free handed some the general shape of the Bride racing seat in various orientation to match the design of Matter’s Knoll poster.
After getting the general shape I traced the image from my sketchbook on Adobe Illustrator and began to manipulate the shape digitally.