Poster Creation: Bride Super Seat (Herbert Matter Case Study)

A poster project created for a racing seat brand Bride Japan inspired by a Knoll advertisement by Herbert Matter.

Programs Used

Adobe Illustrator



Bride Poster.png

 

Sketches

understanding Shapes

I began my process with a couple of sketches to get a feel for the shapes I was trying to produce, as well as some research of the chair designs. I free handed some the general shape of the Bride racing seat in various orientation to match the design of Matter’s Knoll poster.

After getting the general shape I traced the image from my sketchbook on Adobe Illustrator and began to manipulate the shape digitally.

IMG_20210128_0001.jpg
Knoll.jpg

 

reference

Knoll.png
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